Case Study: Treebo achieves higher conversions and improved delivery rates with MoEngage

Treebo Achieves Higher Conversions and Improved Delivery Rates with MoEngage

Treebo, one of India’s leading tech-enabled budget hotel chains with 430 hotels in 83 cities, faced a crowded market and needed to build brand recall and a superior, personalized customer experience across touchpoints. To convert new users and position the brand, Treebo partnered with MoEngage and used its customer engagement platform — including marketing automation, push/in‑app messaging and on-site messaging — to personalize onboarding and reach users on mobile and web.

MoEngage implemented marketing automation, real-time triggered messages and on-site messaging to optimize Treebo’s mobile and web experience and personalize journeys from install to acquisition. As a result, Treebo achieved a measurable boost in conversion rates, improved push notification delivery rates and higher website/app engagement — outcomes Treebo attributes directly to MoEngage’s platform and tech-stack stability.

Treebo

Rana Vishal Singh

Head of Marketing