Case Study: Tiket.com reduces user churn by 30% with MoEngage

Tiket.com Reduces Churn by 30% Through Automated Flows & Triggered Emails

Tiket.com, a leading Indonesian online travel platform, faced high user churn and wanted to re‑engage inactive users to improve lifetime value. To tackle this, they partnered with MoEngage and used MoEngage Flows along with triggered email and push campaigns to build automated, behavior‑based messaging across channels.

Using MoEngage, Tiket.com segmented users by lifecycle (First Purchase, Repeat Purchase, Inactive), deployed cross‑channel automated flows with personalized emails, push (DPM) and push amplification, and followed MoEngage email best practices to boost deliverability. The result: a 30% reduction in overall churn, a 40% increase in first‑purchase rate, inbox deliverability up to 99% with ~90% of emails landing in Gmail’s Updates tab (3x improvement), ~6% more push reach and an average ~10% uplift in conversions — all driven by MoEngage’s platform and guidance.

Tiket.com

Dyah Wulandari

Vice President - Performance Marketing