Case Study: The Indian Express achieves 2X uplift in paid subscribers with MoEngage

The Indian Express boosts paid subscribers 2X with MoEngage

The Indian Express, a major media and entertainment company, faced the challenge of understanding and engaging its massive monthly user base to reduce subscriber churn. They sought a platform to gain customer insights and re-engage dormant users effectively, partnering with MoEngage and its Customer Insights & Analytics and Customer Journey Orchestration products.

MoEngage provided a solution that enabled The Indian Express to identify users prone to churning and re-engage them with personalized, omnichannel journeys. This strategy resulted in a measurable 2X uplift in paid subscribers, increased operational efficiencies, and eliminated dependency on tech teams for these initiatives.

The Indian Express