Case Study: The ENTERTAINER achieves rapid migration of 45+ apps in 10 weeks with MoEngage

The ENTERTAINER Chooses MoEngage and Migrates 45+ Apps within 10 Weeks

The ENTERTAINER, a Dubai-based leader in 2-for-1 offers and app platforms for B2C and B2B customers, faced limited data access and exports, inflexible custom attributes and reporting, and no single customer view from its previous provider—hindering personalization and martech interoperability. To solve these challenges, The ENTERTAINER chose MoEngage’s Customer Engagement Platform and Professional Services for its single customer view, flexible attribute model, strong analytics, export capabilities, and advanced segmentation.

MoEngage’s Professional Services executed a fast, end-to-end migration—integrating SDKs, APIs, historical data, campaign flows, email delivery (with separate DNS per brand), and WhatsApp for multiple apps—while resolving SDK, push, and domain issues. The team went live with the first 10 apps in ~40 days, integrated customer/event data for 20+ brands and completed migration across 45+ B2B apps within 10 weeks, activating push and brand-specific email and improving campaign engagement via on-site messaging and in‑app surveys, enabling better personalization, analytics, and cross-platform operability.

The Entertainer

Penny McNamara

Head of Marketing