Case Study: The ENTERTAINER achieves AED 5.4M savings and 60%+ more redemptions with MoEngage

The ENTERTAINER boosts redemptions 60%+ and saves AED 5.4M with MoEngage

The ENTERTAINER, a major provider of buy-one-get-one offers in the GCC, partnered with Visa to enhance cardholder engagement through its rewards app. Their challenge was to maximize activations and redemptions by delivering personalized offers at scale across diverse customer segments and regions, all while aiming to hit ambitious growth targets set with Visa. To achieve this, they needed a solution for advanced segmentation and campaign efficiency, which led them to implement the MoEngage Customer Data and Engagement Platform.

Using MoEngage, The ENTERTAINER deployed a sophisticated multi-layered segmentation strategy based on card tier, location, and user behavior. They automated personalized customer journeys, from onboarding to re-engaging dormant users, and leveraged MoEngage's Merlin AI for dynamic content. This solution drove remarkable results: a 60%+ uplift in redemptions, over AED 5.4 million in estimated customer savings, and approximately AED 13 million in Visa card spend in 2024. MoEngage also helped reduce manual work by 35% while enabling engagement across over 40 bank partnerships.

The Entertainer