Case Study: Telekom Romania achieves 65% CTR increase with MoEngage Merlin GenAI

Telekom Romania boosts CTR 65% with MoEngage

Telekom Romania, a leading telecommunications company and subsidiary of Deutsche Telekom, faced the challenge of spending significant time and resources on manual copywriting and A/B testing for its weekly prepaid activation campaigns targeting over 4 million users. They sought a way to generate effective, on-brand copy at scale to improve conversion rates and partnered with MoEngage to utilize its Merlin GenAI for Copywriting product.

By implementing MoEngage's Merlin GenAI, which uses data from past campaign performance to create optimized copy, Telekom Romania achieved a 65% increase in click-through rates for their campaigns. The solution also saved the team 15 billable hours per month on manual copywriting, boosting both marketing efficiency and team productivity.

Telekom Romania