Case Study: Telekom Macedonia achieves 132% engagement growth with MoEngage AI

Telekom Macedonia boosts engagement by 132% with MoEngage

Telekom Macedonia, the country's leading telecommunications company, faced the challenge of cutting through the noise of numerous app notifications to engage its users effectively. Their goal was to move away from generic mass messages to make every communication personal, relevant, and timely. To manage this at scale, they partnered with MoEngage and adopted its AI-powered platform to overhaul their customer engagement strategy.

MoEngage implemented its Intelligent Path Optimizer for targeted messaging, Merlin AI for multi-language copywriting, and Best Time to Send for precision delivery. This solution allowed Telekom Macedonia to send fewer, more relevant messages. The results were a 132% growth in click-through rates across over 50 campaigns, a 16.28% CTR increase from AI-generated copy, a 6.32% improvement in conversion rates, and a 35% reduction in the number of notifications sent.