Case Study: TaxiForSure achieves increased bookings, referrals, and revenue with MoEngage

TaxiForSure (now part of Ola) Perfecting the customer lifecycle Retention, Referral, Revenue

TaxiForSure (now part of Ola) is a mobile-first ride-hailing service that wanted to perfect the user lifecycle — reducing churn and increasing retention, referrals and revenue — by better understanding customer behavior and sending targeted campaigns. To achieve this they partnered with MoEngage, using its mobile engagement platform (push notifications, in‑app messages, email, web‑push and advanced segmentation).

MoEngage implemented targeted re‑engagement, referral and coupon campaigns with deep segmentation and personalized messaging, producing measurable gains: a 9% increase in bookings per user, 13% increase in app referrals, a 10% rise in revenue per active user within three months, 18% CTR for lapsed‑user campaigns and 23% CTR on referral notifications — with MoEngage-driven campaigns delivering up to 87% more conversions and 69% more bookings for targeted campaigns.

TaxiForSure

Ashwin Casmir

Marketing Manager