Case Study: TATA Play Mobile App achieves 2X uplift in MAUs with MoEngage

TATA Play Mobile App boosts MAUs 2X with MoEngage

Tata Play Mobile App, a companion app for Tata Play DTH subscribers, sought to improve customer engagement by delivering a more personalized and tailored experience. Their challenge was to match the right products to individual user preferences to ensure more relevant interactions. To achieve this, they identified the need for an agile Customer Data and Engagement Platform and partnered with MoEngage.

Using MoEngage's Customer Insights & Analytics and Customer Journey Orchestration products, the solution included integrating with the brand's in-house CMS, tailoring content for retention, and scaling highly targeted push campaigns. The results were a 2X uplift in monthly active users, a 2X uplift in upselling revenue for focus products, and a 1.4X surge in campaign impressions, significantly enhancing overall campaign efficiency and customer satisfaction.

TATA Play Mobile App