Case Study: Tata Digital achieves zero‑latency delivery of 500+ critical alerts across 50+ brands with MoEngage Inform

Tata Digital Delivers Critical Alerts Across 50+ Brands with 0 Latency

Tata Digital, the company behind the Tata Neu super-app and a portfolio of 50+ brands, faced the challenge of delivering zero-latency transactional alerts at massive scale while unifying promotional and transactional communications and gaining real-time analytics and logs. To address this, Tata Digital chose MoEngage and its MoEngage Inform product for an enterprise-ready, secure messaging platform.

MoEngage deployed MoEngage Inform to provide a single API and dynamically scalable infrastructure, enabling Tata Digital to deliver 500+ critical transactional alerts across Email, SMS, and Push with zero latency across 50+ brands. The implementation delivered measurable results: one API for multi-channel alerts, enterprise-grade security, real-time visibility into analytics/logs, and a seamless, unified messaging experience across the Tata Neu ecosystem.

TATA Digital

Antriksh Johari

MarTech Lead