Case Study: Tata Capital boosts CTR and revenue with MoEngage

Tata Capital runs 500+ live flows and 2,000 campaigns a month with MoEngage

Tata Capital, one of India's leading financial services companies, faced a challenge in managing the complexity and volume of its marketing communications across the entire organization. Their central marketing team needed a consolidated view to track performance across hundreds of campaigns and sought AI capabilities that would work across every channel. They turned to the MoEngage platform to address these challenges.

Using MoEngage as their central engagement platform, Tata Capital deployed Merlin AI and Intelligent Path Optimizer across all campaigns. This solution enabled them to run over 500 live flows and 2,000 campaigns a month, managing every customer communication in one place. The implementation by MoEngage resulted in significant growth in click-through rates (CTR) and overall revenue, and a custom-built agent reduced the time required to generate product-level insights from months to just hours.

Tata Capital