Case Study: Tata AIG General Insurance cuts manual effort by 90% with MoEngage

Tata AIG General Insurance Company cuts manual effort 90% with MoEngage

Tata AIG General Insurance Company, a provider of insurance to individuals and corporates, faced significant challenges with its legacy marketing platform. The system required heavy developer support for campaign creation and data collation, leading to delays and hindering effective customer engagement. Needing an agile solution, Tata AIG partnered with MoEngage and its Customer Data and Engagement Platform (CDEP) to streamline its processes.

The MoEngage solution provided robust data migration, offline-online data synchronization, and a unified customer profile view. This enabled Tata AIG to launch sophisticated omnichannel engagement and renewal campaigns with minimal technical intervention. As a result of implementing MoEngage, the company achieved a 90% decrease in manual efforts and a 93% drop in go-live time for complex campaigns.