Case Study: Tanishq boosts app retention 25% with MoEngage

Tanishq boosts app retention 25% with MoEngage

Tanishq, a leading jewelry brand from the Tata Group, sought to replicate its offline success by increasing user engagement and maximizing online sales through its app. To achieve this, they partnered with MoEngage to implement personalized communication and improve customer retention.

Using MoEngage's Onsite Messaging and AI-driven personalization, Tanishq executed targeted lead-generation and re-engagement campaigns across channels like WhatsApp, push notifications, and email. This solution delivered a 25% uplift in weekly app retention rates and a 107% increase in click-to-conversion rates during a key sales period, significantly boosting their online performance.

Tanishq