Case Study: Symbo achieves 150% engagement growth with MoEngage

Symbo boosts engagement 150% with MoEngage

Symbo Insurance, an embedded insurance distribution platform, faced the challenge of having its customer engagement strategies operating in silos. This led to a generic marketing approach that negatively impacted user onboarding and revenue. To address this, Symbo implemented MoEngage as a centralized omnichannel engagement platform, leveraging its segmentation and personalization products.

The MoEngage solution provided Symbo with automated, sequential workflows for onboarding and re-engagement. Using omnichannel flows and custom segments, Symbo delivered timely, personalized reminders and vernacular communications via email, SMS, and IVR. This resulted in a 150% boost in engagement and the seamless onboarding of 100,000 users, positively impacting revenue.

Symbo