Case Study: Sweatcoin achieves 15% uptick in customer retention with MoEngage

Sweatcoin Observes a 15% Uptick in Customer Retention Using MoEngage Advanced Analytics

Sweatcoin, a gamified pedometer app with over 12 million users, faced the challenge of converting rapid sign-ups into long-term, personalized engagement—its teams were manually building and sending campaigns so outreach didn’t reflect user preferences. To address this, Sweatcoin turned to MoEngage and its customer engagement platform, using MoEngage’s Advanced Analytics to better understand user behaviour and personalize communications.

MoEngage helped Sweatcoin automate end-to-end campaign workflows and surface actionable insights that removed manual work and enabled targeted messaging. The results included a 28% average conversion on influencer-driven push campaigns and a 15% uptick in customer retention, demonstrating measurable improvement from MoEngage’s analytics-led engagement approach.

Sweatcoin

Rowan Pereira

Group Product Manager