Case Study: StepSetGo achieves 8% uplift in reinstalls with MoEngage Push Amplification™ and In-App Messaging

StepSetGo Uplifts Reinstalls by 8% With Push Amplification™ and In-App Messaging

StepSetGo, a health and fitness app with over 9.5 million downloads that rewards walking with SSG coins, needed a scalable omnichannel way to understand user workout habits and deliver timely, personalized engagement as the business rapidly expanded. To solve mounting churn and low re‑engagement, StepSetGo partnered with MoEngage and used the MoEngage platform—leveraging Push Amplification™ and in‑app messaging—to move from reactive segmentation to proactive, behavior‑based outreach.

MoEngage helped StepSetGo build automated RFM and behavior segments, then deliver tailored push notifications and in‑app messages for dormancy prevention and marketplace re‑engagement campaigns. The approach redirected users to challenges and offers, boosted revenue, lifted reinstalls by 8%, and increased reach by 5–6% through Push Amplification™, demonstrating measurable improvements in retention and engagement.

StepSetGo

Misaal Turakhia

Co-founder