Case Study: StepSetGo achieves 8% more reinstalls with MoEngage Push Amplification™ and In-App Messaging

StepSetGo boosts reinstalls 8% with MoEngage

StepSetGo, a health and fitness app, needed to better understand customer habits to drive engagement. Their previous segmentation tool was reactive, only populating data after criteria were set. To move to a more proactive approach, they partnered with the vendor MoEngage and its customer engagement platform.

Using MoEngage, StepSetGo's team implemented accurate customer segmentation based on behavior and RFM analysis. They used this to customize push notifications and in-app messaging for different user segments. The solution led to a 6% increase in push notification reach and an 8% uplift in app reinstalls, successfully re-engaging inactive users.

StepSetGo