Case Study: Star Health boosts policyholder engagement with MoEngage

Star Health & Allied Insurance Co. Ltd boosts policy holder MAUs 2X with MoEngage

Star Health & Allied Insurance Co. Ltd., a leading Indian health insurance company, faced the challenge of infrequent digital engagement with its policyholders, which was largely confined to the annual renewal cycle. Their valuable customer data was also trapped in disparate legacy systems, preventing personalized outreach. To transform this into a proactive, value-driven partnership, they partnered with MoEngage and implemented its Customer Data and Engagement Platform.

MoEngage's solution centralized Star Health's customer data for a unified view and automated personalized, omnichannel journeys using features like Flows. The vendor's platform enabled real-time nudges and streamlined campaign execution. This partnership resulted in a 2X uplift in monthly active policy holder app users, a 56% increase in active app downloads, and a 50% reduction in campaign go-live time and dependency on technical teams.

Star Health & Allied Insurance Co. Ltd