Case Study: SportsCafe achieves 32% more page views with MoEngage Web Push Notifications

SportsCafe boosts page views by 32% with MoEngage

SportsCafe, a platform for Indian sports fans, wanted to increase engaged traffic to its site, especially from mobile users. With 90% of its traffic coming from anonymous visitors, it sought a better way to re-engage users beyond traditional methods like social media and AdWords. To address this, they turned to MoEngage and its Web Push notification service.

With MoEngage, SportsCafe implemented targeted web push notifications, segmenting users by their sports interests to send timely updates. This solution drove over 10,000 users to the site, achieving a 32% increase in average page views and a matching 32% click-through rate on notifications. Furthermore, MoEngage helped identify loyal visitor segments, resulting in a 120% increase in time spent on the site by users arriving from web pushes compared to regular visitors.

SportsCafe