Case Study: Speedi achieves a 6X increase in retention with MoEngage

Speedi Witnesses a 6X Increase in Retention Rate Using Segmentation and Personalization

Speedi, a Riyadh-based e‑commerce app, needed to form a habit loop and improve retention but faced fragmented offline/online data, high cart abandonment, reduced basket size, and low conversion. After evaluating CRMs and CDPs, Speedi selected MoEngage’s insights-led customer engagement platform to unify PoS and CRM data and enable segmentation and personalization.

MoEngage implemented RFM and custom segmentation plus personalized push and in‑app campaigns to re‑engage lost users and nudge cart abandoners. As a result, Speedi saw measurable gains with a 6x increase in retention, 3x growth in active users, a 28% lift in conversion rate, and campaign-level wins (in‑app discount campaign CTR 19.8% and CVR 32.73%), while reducing cart abandonment and increasing basket size.

Speedi

Ahmed Fahmy

Marketing Manager