Case Study: SoundCloud migrates 200+ campaigns in 12 weeks with MoEngage

SoundCloud migrates 200+ campaigns in 12 weeks with MoEngage

SoundCloud, an artist-first music streaming platform with over 100 million users, faced challenges with an overly complex martech stack after seven years on their previous platform. Their system required numerous internal APIs for notifications and user data aggregation. To simplify their stack and manage extensive data needs, they partnered with the customer engagement platform MoEngage.

MoEngage provided a scalable solution, enabling a swift migration of over 200 active, multi-geo campaigns in just 12 weeks. By leveraging MoEngage's capabilities, including Business Events for personalization, SoundCloud delivered tailored messages like new track alerts. This strategic shift resulted in a 15% increase in engagement for music streams, supporting the platform's global growth ambitions.

SoundCloud