Case Study: SOTC Travel reduces campaign rollout time and boosts engagement with MoEngage's Merlin AI

SOTC Travel cuts campaign rollout time from hours to seconds with MoEngage

SOTC Travel, a leading travel company in India, faced operational delays in its marketing campaigns due to heavy dependencies on separate design and copywriting teams. This multi-department process created slowdowns, with simple updates taking hours and preventing timely customer engagement. To address this, SOTC partnered with vendor MoEngage to leverage its Merlin AI product.

Using MoEngage's Merlin AI, the marketing team could generate campaign creatives and copy in seconds with simple prompts, eliminating design queues. The solution's impact was validated through an A/B test, where the AI-generated messaging achieved higher engagement and conversion rates. This has led to daily adoption of the AI tools, reducing campaign rollout time from hours to seconds and allowing the team to focus on building automated, multi-step customer journeys.

SOTC Travel