Case Study: S’More achieves 65% higher app engagement time with MoEngage

S’More boosts app engagement time 65% with MoEngage

S’More, a next-generation dating app focused on personality-driven matches, faced the challenge of increasing user engagement and onboarding completions. To build more meaningful relationships, they needed to personalize customer experiences and educate users about their unique 3D profile features. They partnered with MoEngage, utilizing its customer journey orchestration and omnichannel flows.

Using MoEngage, S’More implemented personalized onboarding and re-engagement campaigns across push notifications, email, SMS, and in-app interstitials. This solution delivered the right content to users at the right time. The results were significant, including a 65% uplift in app engagement time, a 20% increase in Day 1 customer retention, and 15% higher onboarding completions.