Case Study: S'More achieves 65% uplift in app engagement time with MoEngage

S’More achieves 65% Uplift in the App Engagement Time with Personalized Customer Experiences

S’More, a next‑generation dating app focused on getting to know people before swiping, faced the challenge of building stronger relationships with a 300K+ user base through better onboarding and scalable re‑engagement. To personalize experiences and reach the right users at the right time, S’More partnered with MoEngage and its AI‑driven personalization and engagement platform to drive targeted communications and improve retention.

MoEngage implemented real‑time cohort‑based personalization across push, email, SMS and in‑app messages plus customized onboarding flows, boosting feature adoption and content consumption. The results: a 65% uplift in app engagement time, a 20% increase in Day‑1 retention and 15% higher onboarding completions, helping S’More scale engagement and reduce churn.

S'More

Adam Cohen-Aslatei

Chief Executive Officer