Case Study: Skroutz achieves 350% conversion uplift with MoEngage customer journey orchestration

Skroutz boosts conversions by 350% with MoEngage

Skroutz, the leading e-commerce marketplace in Greece, faced challenges with customer engagement due to its reliance on multiple platforms and manual processes. Their marketing efforts depended heavily on other teams, lacked real-time data, and created hurdles for delivering optimal customer experiences. They partnered with MoEngage and its Customer Journey Orchestration service to overcome these obstacles.

Using MoEngage, Skroutz automated key campaigns like welcome journeys and churn prevention. The solution provided a unified platform with real-time customer data for segmentation and journey creation. This implementation by MoEngage resulted in a massive 350% increase in conversions with loyal customers and a 300% increase in weekly campaign creation, significantly improving team productivity and campaign efficiency.

Skroutz