Case Study: SkillClash achieves 30% revenue uplift and 40% Day-30 retention with MoEngage

SkillClash Achieves 30% Uplift in Revenue Using MoEngage’s Segmentation Capabilities

SkillClash, Gamezop’s web-first real-money gaming destination, needed to stand out in India’s crowded casual gaming market by better engaging and retaining users. Faced with a large game catalog that required 2–5 push campaigns a day and issues with push delivery and dormant-user reactivation, SkillClash turned to MoEngage for its segmentation, Push Amplification®, and retention-analysis capabilities to personalize communications and streamline outbound operations.

MoEngage implemented high-volume Push Amplification®, fine-grained segmentation, localized push copy, and dashboards to track acquisition and cohort retention. As a result, SkillClash reached ~1 million users/day (sending up to 1.2M notifications/day), achieved a 1.2% daily push conversion (~15,000 transactions/day), saw Day‑30 retention for key cohorts rise from single digits to over 40%, and recorded a 30% uplift in revenue — outcomes enabled by MoEngage’s platform.

SkillClash

Yashash Agarwal

Co-Founder