Case Study: Shiprocket cuts campaign setup time by 70% with MoEngage Merlin AI

Shiprocket cuts campaign setup time by 70% with MoEngage

Shiprocket, a leading Indian e-commerce enablement platform, faced challenges in managing manual data segmentation and reacting to seller needs across disconnected tools. They sought to move to a predictive engagement model to proactively support their vast seller base and needed a unified platform to consolidate their web and mobile communications. To address this, they partnered with MoEngage.

By implementing the MoEngage platform, including its Merlin AI and predictive analytics, Shiprocket consolidated its tech stack and automated seller segmentation and communication journeys. This solution resulted in a 70% reduction in manual campaign setup time and a 22% improvement in email open rates through AI-optimized content and timing, enabling precise and proactive seller support.

Shiprocket