Case Study: Segari achieves 20% higher WhatsApp delivery rates with MoEngage

Segari boosts WhatsApp delivery rates by 20% with MoEngage

Segari, an Indonesian e-grocery platform, sought to improve customer retention and boost conversions. They partnered with MoEngage, utilizing its customer journey orchestration and in-app messaging tools to enhance their engagement strategy and identify customer drop-off points.

Using MoEngage Flows to analyze behavior and personalize communication, Segari implemented targeted campaigns. This solution, which included optimizing WhatsApp and in-app channels, delivered significant results. With MoEngage, Segari achieved a 93.42% retention rate, a 24% uplift in conversions from flows, and notably beat industry benchmarks with a 20% higher WhatsApp delivery rate.

Segari