Case Study: Samco Securities Ltd achieves 10% uplift in overall revenue with MoEngage

Samco Securities Uplifts Overall Revenue by 10% Through Contextual Engagement

Samco Securities, a technology-led discount stock broker in India, struggled with fragmented communications and a limited in‑house campaign platform that blocked real‑time profile analysis, precise segmentation, and unified omnichannel engagement. To address this, Samco selected MoEngage’s insights‑led customer engagement platform (AI/ML-driven journey orchestration, A/B testing, Intelligent Path optimizer and drag‑and‑drop campaign editors) to create a single integrated Martech solution.

MoEngage replaced four Martech systems and accelerated time‑to‑market (onboarded in seven days; first use case live in 13 days), cutting campaign go‑live time to one‑tenth and enabling journeys to be built in under an hour. The result: a 4X improvement in reachability, 5X more digital onboardings, a 10X jump in conversions, a 20% increase in active app users, a 100% increase in revenue from those conversions, and a 10% uplift in overall revenue.

Samco Securities Ltd

Ajay Dusane

Chief Growth Officer