Case Study: Samco Securities reduces communication costs by 40% and boosts click rates with MoEngage

Samco Securities reduces communication costs by 40% with MoEngage

Samco Securities, a technology-led discount stock broker in India, struggled with low customer engagement and stagnant trading activity, particularly among newly onboarded users within the first 90 days. This hindered their revenue growth and ability to cross-sell products. They partnered with MoEngage, utilizing its customer insights and analytics platform to address this challenge.

Using MoEngage, Samco implemented personalized, cohort-specific customer journeys and leveraged features like Intelligent Path Optimizer and Best Time to Send. This solution led to a 40% reduction in communication costs, a 5% increase in click rates, a 20% increase in open rates, and a 15% boost in daily active users (DAUs). MoEngage enabled Samco to significantly improve user engagement and marketing efficiency.

Samco Securities