Case Study: Samco Securities achieves 10% revenue uplift with MoEngage

Samco Securities boosts revenue 10% with MoEngage

Samco Securities Ltd, an Indian discount stock broker, faced challenges with a fragmented martech stack that lacked real-time customer analysis and precise segmentation. This hindered their ability to create seamless, contextual customer experiences and meet their goals of improving engagement and conversions. They partnered with MoEngage, utilizing its customer insights, journey orchestration, and segmentation products to unify their data and engagement efforts.

The solution from MoEngage replaced over four separate systems, including email and push notification providers, with a single integrated platform. This dramatically reduced customer journey design time from weeks to under an hour and cut campaign go-live time to a tenth of the previous duration. As a result, Samco Securities achieved a 10% uplift in overall revenue, a 20% increase in its active app user base, and a tenfold jump in overall conversions.

Samco Securities Ltd