Case Study: Jimmy Brings achieves 4x growth and expands to 8 cities with MoEngage

Retail Omnichannel Growth Strategies from JimmyBrings

JimmyBrings, an Australian app-first alcohol delivery service, needed to move from legacy, product-led marketing to a data-driven omnichannel approach to better track customer journeys, segmentation, and automated campaigns. Featured by MoEngage, JimmyBrings adopted CRM/analytics and customer engagement tools to close offline–online data gaps and prioritize customer growth, retention, and brand perception.

Working with MoEngage, JimmyBrings built a single customer view, mapped user journeys, and implemented dynamic, personalized workflows (for example using push notifications over email for abandoned carts) to optimize conversion paths and channel spend. The result: rapid expansion from 2 to 8 cities and a business that is four times the size year-over-year, with measurable improvements in conversion and more efficient marketing investments thanks to MoEngage.

Jimmy Brings

Jamie Gagliardi

Head of Marketing