Case Study: Ralali.com reduces cart abandonment by 27% and boosts purchases 3X with MoEngage

Ralali Reduces Cart Abandonment by 27% Through Intelligent Customer Engagement

Ralali, Indonesia’s B2B marketplace with more than 1 million monthly users, faced high cart abandonment and low conversion rates as users landed on product and category pages but didn’t complete purchases. To address this, Ralali partnered with MoEngage and used MoEngage’s Onsite Messaging, Smart Triggers, web push, email and push notification capabilities to gather feedback and re-engage drop‑off users.

MoEngage implemented onsite pop‑ups to capture exit feedback (3.3% CTR) and layered AI‑timed, smart‑triggered push and email touchpoints (Sherpa‑powered send times) in a multi‑channel campaign. The effort delivered measurable impact: a 27% decrease in cart abandonment, a 3× increase in purchases, a ~5.3–5.35% lift in campaign CTR, a 15% rise in email open rates, and 500+ users reached via referral pop‑ups.

Ralali.com

Tarun Kakkar

Product Manager