Case Study: Rain achieves 3X email deliverability with MoEngage

Rain boosts email deliverability 3x with MoEngage

Rain, a crypto assets brokerage operating in the Middle East and Turkey, faced significant challenges with email deliverability. Their messages were often flagged as spam by email servers due to crypto-related content. To overcome this, they partnered with MoEngage and its email deliverability consultancy service.

MoEngage implemented a solution that included setting up dedicated IPs, conducting IP warm-ups, and gradually increasing send limits. This significantly enhanced inboxing. Furthermore, Rain used MoEngage's RFM segmentation to create highly targeted customer segments, which led to more personalized communications. As a result, MoEngage helped Rain achieve a 3x improvement in email deliverability, reaching industry-leading rates, and open rates of approximately 60% for their most responsive segments.

Rain