Case Study: Public achieves 27x Marketing Automation RoI with MoEngage

Public Improves its Marketing Automation ROI by 27x Using Customer Journeys and New Channels

Public, a leading omnichannel retailer in Greece & Cyprus with 61 stores and three e‑commerce sites, needed a unified customer view and deeper personalization to improve engagement and RoI. Before working with Labrys and MoEngage, Public’s previous tools offered limited behavioral segmentation, no complex omnichannel journeys, poor personalization and no real‑time reporting, preventing effective targeting across online and offline touchpoints.

Labrys provided consultancy and implementation while MoEngage’s customer engagement platform (journey orchestration, advanced segmentation, omnichannel messaging and analytics) created unified profiles, automated Browse/Cart/Post‑purchase flows, and activated new channels like web push and onsite messaging. The MoEngage implementation helped Public reach millions of previously unreachable customers and increased marketing technology ROI 27x within six months, alongside dashboards and automated reporting to track clicks, conversions and revenue.

Public

Eleni Meziti

Head of Subscription Services & Omni CX