Case Study: Public achieves 27x marketing automation ROI with MoEngage

Public boosts marketing automation ROI 27x with MoEngage

Public, a pioneering omnichannel retailer in Greece and Cyprus, faced challenges with limited segmentation, an inability to create complex customer journeys, and a lack of personalization across channels using their previous platforms. They sought to build a unified customer view to drive better engagement and higher ROI. Partnering with Labrys for implementation, they onboarded the MoEngage platform for customer journey orchestration and multi-channel engagement.

With MoEngage, Public built personalized, automated journeys for scenarios like browse and cart abandonment, and expanded reach through new channels like web push and on-site messaging. This solution provided a unified customer profile and real-time insights. As a result, MoEngage helped Public increase its marketing technology ROI by 27 times within the first six months, while reaching millions of previously unreachable customers and generating significant new revenue.

Public