Case Study: Poshmark achieves 30% lift in conversions with MoEngage's Flow Versioning

Poshmark Observes a 30% Lift in Conversions due to Flow Versioning with MoEngage

Poshmark, a leading fashion resale marketplace, needed a single customer engagement platform to address its complex buyer/seller ecosystem and to migrate mature email programs while improving KPIs like email engagement and converting "Listers" to "Sellers." To meet that need, Poshmark partnered with MoEngage and adopted tools such as Flow Versioning, Dynamic Product Messaging, and Product Catalogs to create personalized journeys for each user type.

MoEngage migrated and activated core email programs (e.g., Just Picked For You, Just In Listings, Posh Show journeys, Lister-to-Seller), used AI-driven product messaging and Flow Versioning to nudge listers at the right moments, and aligned suggestions with each point in the journey. The results with MoEngage: Poshmark now sends 1.5B emails monthly, achieved up to 60% email open rates, and recorded over a 30% lift in converting listings to sales.

Poshmark

Katie Lay

Sr Director of Retention Marketing