Case Study: Poshmark achieves 30% conversion lift with MoEngage

Poshmark boosts conversions by 30% with MoEngage

Poshmark, a leading fashion resale marketplace, faced the challenge of managing complex relationships with its diverse community of buyers and sellers. They needed an all-inclusive customer engagement platform to personalize messaging and guide users, particularly in converting "Listers" to active "Sellers." To address this, they turned to the MoEngage platform.

The MoEngage solution involved migrating Poshmark's mature email program and implementing features like Flow Versioning and Smart Recommendations. This allowed for highly personalized, behavior-triggered messaging at scale. Using MoEngage, Poshmark achieved significant results, including sending 1.5 billion emails per month, reaching up to 60% email open rates, and driving over a 30% lift in conversions from listings to sales.

Poshmark