Case Study: POPS Worldwide increases product stickiness with MoEngage

POPS Worldwide boosts DAU:MAU ratio by 18.92% with MoEngage

POPS Worldwide, Southeast Asia's leading digital entertainment platform, faced the challenge of increasing product stickiness and customer retention, specifically needing to improve their DAU:MAU ratio as a key metric. To achieve this, they partnered with MoEngage and utilized its insights-led engagement platform, including MoEngage Analytics and Omnichannel Flows.

The solution involved using MoEngage to create personalized onboarding journeys to capture content preferences and segment users. The team ran campaigns that rewarded users for content consumption and then used MoEngage's Push Amplification™ Plus to deliver targeted in-app messages and push notifications. This strategy led to an 18.92% increase in the DAU:MAU ratio, a 46% rise in video consumption, and an 80% push notification delivery rate.

POPS Worldwide