Case Study: Pocket FM achieves 3X user growth with MoEngage

Pocket FM achieves 3X user growth and 20% higher CTR with MoEngage

Pocket FM, a leading audio entertainment platform, sought to enhance customer engagement and scalability as it expanded its offerings and experienced explosive growth. They needed a powerful martech platform to handle multiple business units, deepen personalization for millions of users, and optimize their omnichannel strategy. To achieve this, they partnered with MoEngage for its customer engagement and data integration capabilities.

MoEngage provided a solution that enabled strategic channel expansion, hyper-personalization with Dynamic Product Messaging, and robust data integration. This partnership allowed Pocket FM to scale its monthly transacting users from 7-8 million to 24-25 million, a 3X+ growth. MoEngage also helped achieve an 85% push notification delivery rate, a 20% increase in clickthrough rates, and drastically reduced campaign launch times from days to minutes.

Pocket FM