Case Study: Pizza Hut India boosts trust and conversions with MoEngage RCS Business Messaging

Pizza Hut India delivers 100M+ RCS messages with MoEngage

Pizza Hut India, a major QSR brand, faced challenges with its traditional SMS marketing strategy. The static, impersonal texts failed to showcase its visual products and lacked interactivity, creating a trust deficit with customers. To modernize its MarTech stack, Pizza Hut partnered with vendor MoEngage to explore next-generation communication channels that could deliver both rich content and broad reach without compromise.

MoEngage implemented RCS Business Messaging, which provided app-like interactivity within the native messaging inbox. The solution included verified sender branding, rich media carousels, and native action buttons like 'Order Now'. This transformed promotional messages into immersive, trusted experiences. The results were significant, with MoEngage helping deliver over 100 million messages at a consistent 50% delivery rate and achieving a 17% read rate, which accelerated conversions and built deeper customer trust.

Pizza Hut India