Case Study: OYO achieves 8x increase in engagement campaigns and 5x increase in CTR with MoEngage

OYO Rooms Observes 8X Increase In Engagement with Seamless Omnichannel User Engagement

OYO, a $1B+ hospitality unicorn with 1,800 properties across 500 cities, faced the challenge of delivering a seamless omnichannel user experience while scaling personalized hotel recommendations and price offers to drive bookings. To solve this, OYO partnered with MoEngage and adopted its campaign management/intelligent customer engagement platform to orchestrate offers across push, SMS, email, in-app and web channels.

MoEngage implemented an omnichannel campaign strategy that unified customer journeys and served personalized recommendations and price-based offers based on user behavior and price preferences. The solution helped OYO scale engagement campaigns 8x and increase click-through rates 5x, delivering more consistent cross-channel experiences and faster campaign growth.

OYO

Pranav Kumar

CRM Head