Case Study: OYO boosts push notification delivery with MoEngage

OYO boosts push notification delivery by 44% with MoEngage

OYO, a global hotel and home rental platform, faced a critical challenge with low push notification delivery rates, particularly on Chinese smartphones like Xiaomi devices. With over 17-20% of its user base on these phones, delivery rates were below 30%, hindering their ability to send personalized offers. To solve this, OYO turned to MoEngage and its Push Amplification™ Plus service.

MoEngage implemented its Push Amplification™ technology, which provides a fallback mechanism to ensure delivery even when standard channels fail. This solution dramatically improved reach. Subsequently, OYO used MoEngage's Dynamic Product Messaging to personalize notifications based on user behavior. The results included a 44% increase in delivery rates for Xiaomi devices and a 25% uplift in overall campaign delivery, alongside doubled click-through rates through personalization.

OYO