Case Study: OYO achieves 44% increase in push delivery for Xiaomi devices with MoEngage Push Amplification

OYO Boosts Push Notification Delivery by 44% Using MoEngage

OYO, the global hotel chain, faced poor push-notification delivery—particularly on Chinese OEM devices like Xiaomi, which made up about 17–20% of its user base and had delivery rates below 30% for active users. To improve scale and personalize communications, OYO partnered with MoEngage and leveraged MoEngage’s Push Amplification and Dynamic Product Messaging features.

MoEngage implemented smart triggered pushes, a Push Amplification fallback to retry deliveries when FCM failed, and Dynamic Product Messaging to personalize offers based on user behavior. As a result, OYO saw a 44% increase in delivery rates for Xiaomi devices and a 25% uplift in overall push campaign delivery, plus higher CTRs and improved user conversions.

OYO

Arjya Nathvani

AVP-CRM