Case Study: OptimizeFT enhances customer journeys with MoEngage

OptimizeFT improves customer journeys with MoEngage and real-time campaign updates

Optimize Financial Technology (OptimizeFT), a digital banking software provider, faced a cumbersome and inefficient process for customer communication. Their in-built system for orchestrating messages through third-party vendors was tied to their core platform's development schedule, making real-time changes and optimizations difficult. To enhance the customer journey, they turned to MoEngage for its journey orchestration capabilities.

MoEngage implemented its Omnichannel Flows solution, enabling OptimizeFT to create triggered, multi-channel campaigns across SMS, email, in-app, and push notifications. This provided streamlined processes and on-the-go customization, allowing the team to replicate campaigns and make real-time adjustments. As a result, OptimizeFT met customer expectations with ease, kept its pricing competitive for clients of all sizes, and noticed a clear improvement in its processes compared to previous campaigns.