Case Study: OptimizeFT achieves streamlined customer journeys and real-time multichannel triggered campaigns with MoEngage

OptimizeFT Builds Customer Journeys and Leverages Trigger Campaigns

OptimizeFT, a California-based digital banking software provider, faced slow, cumbersome communication orchestration because its in-built system was tied to core platform release cycles and direct integrations with vendors like Airship and Twilio. To gain faster, more flexible multichannel engagement, OptimizeFT turned to MoEngage and its triggered Flows campaign capabilities across SMS, email, in-app and push channels.

MoEngage implemented customer journeys and decision-tree (Flows) orchestration plus out-of-the-box campaign templates that let OptimizeFT replicate white-label communications and customize messaging on the fly. The result was streamlined onboarding and campaign processes, reduced dependency on platform deployments, competitive pricing for both large and small clients, and the ability to make real-time adjustments that improved campaign execution and client satisfaction.

OptimizeFT

Mike Corrales

Vice President- Client Success