Case Study: OnlineTyari achieves 400% increase in conversions and reduces marketing effort to 1/6th with MoEngage

OnlineTyari Achieves 300% Increase in Conversions with MoEngage

OnlineTyari, India’s leading online examination platform serving over 8 million students, faced high drop-offs in its subscription funnel and wanted to shift from broadcast marketing to a personalized, data-driven engagement approach. To centralize marketing activities and enable behavioral targeting across channels, OnlineTyari partnered with MoEngage and adopted its omnichannel customer engagement platform.

MoEngage implemented Analytics, Flows, Push API personalization and Social Connectors to build dynamic segmentation, funnel analysis and automated omnichannel campaigns. As a result, OnlineTyari saw a 400% increase in conversions influenced by MoEngage Analytics, achieved an 8.3% conversion rate in under two months, a 4% CTR on campaigns, and reduced marketing efforts to one-sixth while improving campaign ROI.

OnlineTyari

Saurabh Pal

Business Analyst