Case Study: SoundCloud achieves 15% increase in music stream engagement by migrating 200+ campaigns in 12 weeks with MoEngage

On Beat with SoundCloud Migrating 200+ Campaigns to MoEngage for 100M+ Users in 12 Weeks

SoundCloud, the artist-first streaming platform with 100M+ users, faced an overly complex MarTech stack after seven years with its previous provider—building internal APIs and custom data aggregation that drained engineering bandwidth and limited marketing agility. To simplify operations and scale personalization, SoundCloud selected MoEngage as its customer engagement platform, using MoEngage Business Events alongside Hightouch on BigQuery to centralize data and drive targeted messaging.

MoEngage helped SoundCloud migrate 200+ live multi‑geo campaigns in 12 weeks, enabling cross‑channel engagement across app, web and email, deeper segmentation and longer lookback analytics, and personalized notifications like new‑track alerts; this delivered a 15% uplift in music stream engagement versus holdouts and reduced reliance on internal systems, freeing product and engineering capacity to accelerate innovation. MoEngage’s platform and support played a key role in scaling personalization for SoundCloud’s 100M+ users.

SoundCloud

Hope Barrett

Director of Product Management