Case Study: OLX Slashes MarTech Costs and Doubles Lead Conversions with MoEngage

OLX slashes MarTech costs by 60% and doubles lead conversions with MoEngage

OLX.co.id, a digital classifieds platform in Indonesia with over 8.5 million monthly active users, faced significant operational challenges due to channel fragmentation across its user base. Their WhatsApp, SMS, and push notifications were managed by isolated tools, creating data silos that prevented a unified view of the customer journey and led to redundant messaging. To address this and unlock sophisticated automation, OLX migrated its ecosystem to the MoEngage platform.

By implementing MoEngage's single-platform solution, OLX consolidated its tech stack and leveraged omnichannel flows to automate personalized communication based on user behavior. This solution slashed OLX's total MarTech costs by 60% and resulted in a 2X uplift in lead conversions. A lean team of just three people was empowered to manage engagement for all its users, and the platform enabled seamless online-to-offline synchronization for a cohesive customer experience.

OLX