Case Study: Octapharma Plasma achieves 35%+ email open rates and a 14% MoM increase in donation retention with MoEngage

Octapharma Plasma Observes 35% Open Email Rates with Personalized Segmentations

Octapharma Plasma, which operates more than 175 U.S. donation centers, needed to improve donor experience and boost retention by delivering personalized, channel-tailored messaging. To build an agile, cost-effective engagement ecosystem and rethink its customer communication strategy, the organization selected the MoEngage platform as its vendor.

Using MoEngage, Octapharma Plasma migrated from its previous provider and launched strategic, multi-channel campaigns with A/B-tested emails and rapid optimization. The vendor’s user-friendly platform enabled faster personalization and response, producing measurable results: over 35% email open rates, up to 35% conversion rates from A/B testing, and a 14% month-over-month increase in donation retention.

Octapharma Plasma

Jessica Simeone

Direct Marketing and Communications Manager